VP Head of Digital Platforms en GREY Argentina
Marketing and Advertising | Argentina, AR
Pablo Tajer, VP Head of Digital Platforms at Grey Argentina since 2016 is one of the first creatives to come back to an agency after being part of Facebook Creative Shop where he led the South Cone region.
He started his career as an ATL creative in Del Campo Saatchi & Saatchi, then he moved to JWT Argentina. He won Cannes Lions in Radio, Print and Outdoor before becoming a "digital" man.
After JWT he made a change into the digital world becoming Creative Director at Webar Argentina a 100% digital agency. Following that he led the Digital team at BBDO Argentina, where not only it became Interactive Agency of the year in all the Argentinean festivals (two years in a row), but he also helped integrating the ATL creative teams into the digital landscape. And won 3 Cannes Lions with digital ideas.
Then he moved to Facebook Creative Shop as head of South Cone, where he had to work around the continent with almost every big client and agency you can imagine. He was also speaker at more than 40 events during the last 2 years.
Now he brings all the learnings from Facebook to Grey Argentina across every department of the agency (Creative, Planning, Shopper, etc), integrating teams to redefine Mobile advertising and creating popular breakthrough ideas that get big impact in society and bring real business results to their clients.
Cannes 2013: 1 Silver
Cannes 2012: 1 Silver y 1 Bronze
Best Interactive Agency 2012 and 2013 of the IAB and the CCA (Argentina Creative Circle).
Argentina Creative Circle 2013 (Interactive): 2 gold, 1 bronze.
Argentina Creative Circle 2012 (Interactive): Grand Prix, 2 gold, 1 bronze.
Lápiz de Platino Interactivo 2012.
IAB 2013: GP, 2 gold, 3 silver.
IAB 2012: GP, 1 gold, 2 silver y 2 bronze.
Lapiz de Oro Medios 2013
Lapiz de Plata Interactivo 2013
Lapiz de Oro Medios 2012
Lapiz de Oro Interactivo 2012
Cannes 04-06-07: 4 gold (Print & Outdoor ) y 2 bronze (Radio).
Ojo de Iberoamerica: 1 grand prix, 3 gold y 2 silver
LIA (London): 1 gold y 1 silver.
Argentina Creative Circle: 4 gold, 4 silver, 3 bronze.
San Sebastian: 1 GP, 1 gold, 1 silver.
FIAP: 4 silver, 2 bronze.
D&AD: Silver Pencil.
IDEAS, Interactive Advertising, Interactive Experiences, Art Direction, Integrated, Online Advertising, Digital Marketing, Advertising, Graphic Novels, Comic, Design, Movies, Mobile.